An Industrial Designer by qualification, Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia Johan Design Associates, before being offered to be the Creative Director of Art & Magic, a design subsidiary of Bates Advertising in early 1991.
His experience spanning more than 30 years of design practice, extends across the core disciplines of Branding and design namely, naming & identity, brand communication, packaging, interface design, environment & exhibition, event consultancy, creative content and activation.
Among the many Brands he has helped to develop are Malaysia Airlines Brand Identity program, Petronas Brand Identity program and selected Identity programs for Putrajaya Holdings, Telekom Malaysia, Celcom, ASTRO, DIGI, TDC, Petronas, HSBC, EON, KL Sentral, Dutch Lady, 100 Plus, Levi’s, Nokia, Sheraton Hotels, KFC, Pizza Hut, Mamee Double Decker, Lam Soon, Giant Hypermarkets and Maju Holdings, Sapura and KSN.
Asri is also the founding member of wREGA (Graphic Design Association of Malaysia) and was a regular Curriculum syllabus reviewer CSR for Multimedia University in Cyberjaya. Appointed as an Industry Advisor for University Sains Malaysia in Penang and Taylors University Lakeside Campus in Subang Jaya Selangor and this year was appointed as an Industry Advisor for Sunway University. He is also a regular guest lecturer for Post Graduate students at Universiti Teknologi Mara, Jalan Othman.
Asri is the former founding director of Fif Designs, Ridaa Associates and Muliaevents and currently the creative consultant and director of Rifaie Chua & Sethi Sdn Bhd, a strategic brand consultancy.