The overall creative sector is still poorly understood and its potential is not easily quantifiable. The correlation between design, brand and business is very loose, more than often detached – Still a narrow perspective. Many creative professionals struggle to come to terms with the recognition and appreciation in regards to the value of their creations.
Many are hanging in the balance with no direct related body support outside films, multi-media, animation & digital content discipline. Majority is in the support services and in dire need of a champion.