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Rifaie Chua Sethi | Welcome to Rifaie Chua Sethi
  • Capturing consumers on the move

    Difficult to understand and even more challenging to capture.

  • Seeing patterns

    In an apparently chaotic consumer landscape.

  • Observation over conversation

    Pictures over words. The hidden over the exposed.


“we believe that everyone strive on the merit of strength”

Why us

We’ve worked with some of the largest and most respected global network agencies, their strategic tools and world class products.


Combined experience of over 70 years in brand marketing, advertising. design and media communication. Over 15o global brands and 60 MNC, and local clients.


Multidisciplined, international standard marketing communication professionals with broad and in depth understanding of cultures, markets, categories, brands and consumers.


We are committed to distilling the best practices and solutions gleaned from our diverse, multinational experience for the benefit of our Malaysian clients.

“we aim to help local businesses compete with international brands
from a position of strength”

Our Services

Corporate Branding

Reconciling the internal & external/vision & mission statement.

Brand Creation

Culture led product design interventions to create relevant and differentiated brands.

Market Research

Defining emerging opportunities for engagement on current business strategies.


Strategic approach to multi disciplined communication implementation capabilities.

Real Deliverables

Create a cohesive, common sense of identity and purpose to drive future growth.
Overall, deliver a strategic direction for the brand, benchmarked against competition implemented with
a singular thought across multiple touch points.